Pensole Design Academy

During the Pensole Design Academy Design Intensive I was tasked with re-branding the Designer Shoe Warehouse (DSW) line Mix no. 6. I spent the following 9 weeks developing the new brand 6ix from the ground up with my collaborator Ndeyfatou Ceesay. We each developed our own consumer, three brand ethos and 3 occasions which inform our shoe designs. The following is my portion of our work, please find her on Instagram @ndeyfatouceesay for her portion and please contact me with any questions.

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